Finland for travel trade professionals

For the seventh year in a row, Finland has been named the happiest country in the world by the annual United Nations World Happiness Report*, holding the top title since 2018.

Vesku the reindeer invites travellers to discover summer in Lapland, with six summer trips up for grabs.

Embrace the excitement of 2024 in Finland. Discover nine must-visit places to add to your bucket list and embark on a memorable journey.

Explore the magic of Finnish Lakeland in winter. Thousands of lakes, saunas, and snowy landscapes await sustainable adventures.

There are many ways to spend sustainable holidays in the happiest country in the world, but one favoured by many includes some serious doses of adrenaline.

In September, the world's happiest nation, Finland, launches a digital education on the subject of happiness.

As autumn approaches, Finland’s forests and woodlands erupt in a stunning display of fiery colours during ruska – a natural phenomenon originating from Inari Sámi word, ´ruške´, and North Sámi word ´ruški´.

Finland is the prime summer location for spending sustainable holidays – whether foraging carbon dioxide-free food, island hopping on a canoe, building bug hotels, or seamless travel with public transportation to nature.

Lapland offers a variety of dishes that reflect its rich cultural heritage, pristine nature, and the influence of the indigenous Sámi culture. Experience the once-in-a-lifetime culinary adventure in the last wilderness of Europe!

For visitors, Finland offers a rare combination of vibrant urban culture, the serenity of the natural world, and of course, many saunas for all - Finland is one of the most LGBTQIA+ friendly countries in the world.