The campaign aims to raise the international profile of Finnish food culture, which remains less known abroad than the country's multiple consecutive years at the top of the World Happiness Report. Have some Finnish puts the focus on the character of Finnish cuisine and on dining experiences shaped by nature, the seasons and local stories.
The first two tasting events take place in September 2026 in the Coast and Archipelago (Turku) and in Lapland (Rovaniemi). Eight international participants will be selected for each dinner based on their social media and website applications.
To shape the campaign, Visit Finland ran a nationwide food survey in January 2026, asking Finns what their Finland tastes like. Thousands of responses came in from across the country, mapping the dishes, ingredients and flavours considered most distinctively Finnish. The results fed directly into the tasting menus, developed with input from chef and restaurateur Henri Alén.
Salmon soup, Karelian pies, Karelian stew and blueberry pie topped the list, followed by pea soup, fried vendace, Finnish cinnamon buns, sautéed reindeer, gravlax (cured salmon) and rye bread.