Why choose Finland?
Credits: Eeva Mäkinen
It is the destination your customers have been searching for.
The world’s happiest nation is a year-round destination that’s easily accessible via air and sea.
Credits: Eeva Mäkinen
Finland
Happiest country in the world, 9 times in a row
The World Happiness Report by UN, 2026
Sustainable Travel Finland programme
Visit Finland's Sustainable Travel Finland (STF) programme, adopted by over 500 travel companies, awards the STF label to travel companies and destinations that meet its criteria. Finland’s Climate Act sets legally binding emission reduction targets for the country.
Five reasons to choose Finland
Our four regions and four seasons plus a focus on safety and ensuring a smoothly functioning society make Finland a fantastic destination for business and leisure travellers in search of more meaningful experiences. Here are 6 reasons to make Finland part of your travel portfolio.
Olli Vainio
Pasi Visakivi Verkatehdas 2021
Perfect for business events
Finland ranks high on UIA’s list of the most popular congress countries – for good reason. Our event experience and expertise, combined with our many accomplishments in research and innovation and array of top-notch venues, makes Finland an excellent place for business events.
Finland’s unique characteristics
The happiest country in the world is the land of a thousand lakes and offers easy access to forests. Finland is also known for its sauna culture, Santa Claus, northern lights, the Moomins and more. Visit these articles on our consumer site to learn more about the unique characteristics of Finland.
Guide to Finland’s traditional and iconic foods
Here's a look at the most iconic Finnish foods from salmon soup to Karelian pies and where to taste them.
Exploring inclusive Tampere through the eyes of queer content creator Jonny Foe
German content creator Jonny Foe shares his favourite moments from an LGBTQIA+ group visit to Tampere.
Meet the Moomins
The Moomins, those charming and whimsical white trolls, have left a significant mark on Finnish culture and history, and captured the hearts of people around the world.
Why Finland is the best Nordic country to visit
Take a look at what makes Finland stand out from the other Nordic and Scandinavian countries.
10 best things to do in Finland
Winter or summer, north or south, Finland has plenty of great experiences in store. Here are 10 things to put on your bucket list.
Sleep under the Northern Lights
In Finland, you can view nature’s most spectacular light show, the Aurora Borealis, from purpose-built spaces like glass huts and luxury suites.
Must-visit quirky saunas in Finland
Discover the quirkiest saunas across Finland and experience traditional steam baths in unique and exciting new ways.
Epic northern lights photos from Finland
Immerse yourself in the magical northern lights spectacle through epic photos captured by our community.
Best restaurants in Finland
The top restaurants in Finland take you on an unforgettable culinary expedition by using local ingredients in the most creative and mouth-watering ways.