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Sustainable Travel Finland

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Resources for travel professionals

Visit Finland’s Sustainable Travel Finland (STF) programme awards the STF label to travel companies and destinations in Finland that complete the programme. On this page, you can find out how the programme works and browse STF-labelled companies and destinations.

Finland and the UN Sustainable Development Goals

Finland has repeatedly ranked at the top in the SDG Index, which assesses countries’ progress in implementing the UN’s 2030 Agenda for Sustainable Development. Finland’s Ministry of Economic Affairs and Employment, responsible for the country’s travel policy, has set four priorities for the sector, the first of which is supporting sustainable development.

Credits: Helsinki Partners, Sherpa & Juha Valkeajoki

Sustainable Travel Finland programme

The Sustainable Travel Finland (STF) programme, developed by Visit Finland, is a seven-step development programme for travel companies and destinations in Finland. Companies and destinations that complete all seven steps are awarded the STF label. One of the criteria for companies is holding a certification audited by a third party. The programme is free of charge and open to all travel companies and destinations in Finland. The programme aligns with global sustainable tourism standards, such as those of the Global Sustainable Tourism Council (GSTC).

You can recognise labelled companies and destinations by the green STF label below, which appears on their listings on Visitfinland.com and in their own marketing and communications.

Video about Sustainable Travel Finland

Below you can find a more in-depth video about the Sustainable Travel Finland programme and label.

 

 

 

STF-labelled companies and destinations

In this section, you can view and filter the companies and destinations that have been awarded the Sustainable Travel Finland label.

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Vastavalo, Juha Määttä

Visit Finland’s action plan

Visit Finland’s action plan sets out our goals and priorities for the coming years, including year-round travel across Finland, longer stays and the role of the Sustainable Travel Finland programme in developing the sector.

Angeli Reindeer Farm

Glasgow Declaration on Climate Action in Tourism

Visit Finland and 70 Finnish travel organisations have signed the Glasgow Declaration on Climate Action in Tourism. Signatories commit to publishing a climate action plan and reporting publicly on their progress. Read more about the Action Plan.

Steps in the STF programme