Visit Finland's DataHub recognised as European good practice

Visit Finland's DataHub is Finland's national travel product database, where Finnish tourism businesses can store information about their companies, products and services. Currently (2026) home to more than 12000 products, the database is free to use for both tourism operators and data publishers. Via open interfaces, the data can be distributed to a wide range of channels from Visit Finland's own websites and B2B platforms to regional destination sites, travel applications and commercial marketplaces.

Visit Finland's DataHub was submitted to the Interreg Europe good practice database as part of the TAAS – Tourism as a Service project, which promotes digital and sustainable twin transition in tourism. Visit Tampere is the Finnish partner in the project and identified the DataHub as one of its key examples of best practice, presenting it as a concrete model for how a shared database and open interfaces can support tourism marketing, information management and resource efficiency.

Visit Finland's DataHub is already in wide use in the Tampere region. Tourism product and company information on the Visit Tampere website and mobile app is fed directly from DataHub via an open interface. The same data also powers other regional digital services, including maps, route planners and city information displays. This ensures that up-to-date information is available simultaneously across multiple channels without separate manual updates.

In the Good Practice assessment, VF's DataHub was highlighted as a particularly effective response to one of the tourism industry's persistent challenges: maintaining accurate business and product information across multiple channels. A shared national database with open interfaces reduces duplicated work, improves data quality and increases the visibility of Finland's tourism offering both regionally and internationally.

Visit Finland will continue to manage DataHub in close collaboration with tourism operators and regional organisations, ensuring that high-quality, up-to-date information about Finland's tourism offering remains widely available and usable across a range of applications.

More information about Visit Finland's DataHub: datahub.visitfinland.com

This news story was originally published in Finnish at visitfinland.fi.