Spanish tourism to Finland hits record high – with sustainability in mind
Finland's recent tourist industry expansion, particularly regarding the "coolcation" and sustainable tourism trend, can provide Spain and other southern countries with insights as they seek to improve and diversify their tourism offering to northern countries.
During the summer season 2024, Finland experienced in the Spanish market a significant 30% increase in overnight stays, indicating a rising enthusiasm for its summer offerings and strengthening the efforts to balance tourism throughout the year. The year 2023 was marked by strong achievements, and with continued momentum, the summer of 2024 had even more growth. This trend cements Finland's appeal as a sustainable and inviting destination across all seasons.
Since 2018, the Spanish tourism in Finland has been on a steady growth, and in 2024 it reached a milestone with a record number of visitors totalling nearly 200,000 overnight stays, which underlines the growing importance of Spaniards as some of the most key European visitors in Finland. When Spanish holidaymakers make vacation decisions, sustainability plays a crucial role, with 69% acknowledging that environmental aspects partially guide their travel choices. This sentiment is a testament to the growing prominence of eco-conscious “coolcation” tourism among travellers from Spain.